Digital Strategist

Location: (Multiple states)

Department: Digital Strategy

Type: Full Time

Min. Experience: Mid Level

About Mediacurrent

Mediacurrent is a digital agency with a specialized focus and outstanding reputation in Drupal. We have a proven track record of helping some of the most recognizable brands and organizations in the world adopt an open-source software based web strategy.

About the Digital Strategy Team

We are revolutionizing how companies like Turner Broadcasting, NOAA, and Harvard are thinking about the web. The role of Strategy on a project is to take a data driven approach to transforming websites into powerful engines that deliver results for our clients.

Around Mediacurrent, we’re known as Team Sunshine because we look at tough problems as opportunities. Even though you’ll be working from home, you’ll never work alone. We’re constantly brainstorming together through chat and video conferences.

If you’re the kind of person who likes asking tough questions, diving deep into research, and gets excited at the thought of presenting your findings to a group of clients, you’ll fit right in. Bonus points, if you’re also great at finding hilarious gifs to share with the group.

About the Role

Our Digital Strategists work with all departments at Mediacurrent - from UX to design, development, and project management to ensure our websites achieve high value to our clients and their customers. In this role, you’ll work closely with our clients to identify growth goals, develop actionable strategies, and report on the progress of each initiative to the client and key stakeholders at Mediacurrent. To be successful in the role, you’ll need a good amount of creativity, analytical thinking, superb communication skills, excellent project management skills, and a genuine love of digital. A great sense of humor never hurts either.

Key Responsibilities

  • Inspire clients with a vision for their digital strategy and brand across all major digital platforms.
  • Identify key business challenges and needs and be able to proactively pitch solutions to those challenges to clients and key stakeholders at Mediacurrent.
  • Develop strong, trusting relationships with project stakeholders by providing leadership and support through all phases of the project.
  • Partner with a team of solution architects, designers, and project managers to fulfill the business vision and make ideas a reality.
  • Actively lead Discovery and planning meetings with the Mediacurrent team and client stakeholders.
  • Develop a digital strategy and targeted multi-channel marketing programs for our clients that help build profitable, long-term relationships.
  • Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
  • Create robust Digital Strategy plans that include buyer personas, competitive analyses, editorial style guidelines, user workflows, content inventory and gap analysis, and search optimization plans.
  • Develop measurable goals and track progress of each initiative using tools such as Google Analytics, Moz, SEMRush, etc.
  • Actively participate in new business initiatives; create statements of work and client presentations.
  • Oversee the development of digital content created by the client and earned media (reviews, comments, and other content created by people outside of the business).
  • Be a thought leader in business and marketing strategy for Drupal by contributing articles, ebooks, and leading workshops on behalf of Mediacurrent.  

Qualifications

  • 3 - 5 years of full-time experience in digital marketing or digital advertising.
  • Deep understanding and passion for business development, digital marketing, and creating product experiences.
  • A self-starter mentality, a strong sense of ownership, and an insatiable appetite for learning.
  • Strong understanding of modern SEO/SEM practices, Google Analytics, and User Testing Software.
  • Successful track record of delivering digital programs, products and services.
  • Exceptional communication skills: written, verbal and presentation.
  • Strong leadership, managerial and analytical skills; the ability to analyze data and make meaningful recommendations.
  • Ability to travel for onsite meetings.
  • Ability to thrive in a fast-paced environment under tight deadlines.

Extra Awesome Qualifications

  • Agency and/or Drupal experience.  
  • Certifications in Google Analytics, Hubspot Inbound Marketing, and Scrum Product Owner.
  • Fan of emojis like Party Parrot.

Perks & Benefits

  • The Digital Strategist role is a tall order to fill, but if you fit the description, we have some great stuff to offer.
  • Work remotely / from home full time.
  • Opportunity to travel nationally and internationally to visit clients, attend conferences, and cowork.
  • Funding for conferences and continuing education
  • Benefits package, including health insurance, match savings, and vacation pay.
  • Competitive salary.
  • Apple laptop.
  • Opportunities for growth and advancement.
  • Really, really fun company retreat.

Sound Like a Great Fit?

If you’re ready to make a difference for users and clients with a team of incredibly supportive, nice people, then we want to hear from you!

Equal Employment Opportunity

Mediacurrent provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or genetics. In addition to federal law requirements, Mediacurrent complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates or employees reside. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

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